Business Coach & Mentor Perth

Team up with a successful business coach and mentor, a former CEO and Managing Director and give yourself a 30 year advantage. Gain:


John Morrow - 0407 900 234

  • a strong and effective management and leadership backstop for you and your business
  • frank, honest and constructive advice at all times
  • someone that understands your goals, objectives, strengths and weaknesses
  • help to make your life in business easier
  • support in your role and decision making

"I believe that all organisations are a reflection of their top management team.

I believe in order to make a great organisation you must also build a team of great managers."


Business Coach and Mentor

More than 30 Years Experience

Working with 350 Businesses

Chairing over 20,000 Meetings

The Purpose of your own Business Mentor

My Purpose

My purpose, facilitated through servant leadership, is to establish, develop, strengthen and direct you as a strong, robust and experienced leader capable of growing the business and achieving the agreed goals, regardless of your industry, or challenges within the existing business/economic environment.

How I work

In order to establish, develop, strengthen and direct your and your management team in executing the business plan, I draw on 30 years of relevant, business leadership and management experience. I focus on understanding the purpose, direction and goals of you and your organisation, then develop your:

  • leadership and management skills,
  • business experience across finance, marketing, sales operations and human resources,
  • application of effective business systems and processes, relevant and effective organisational structure,
  • recruitment and the professional development of great team members
  • clear and effective communication style at all levels

What I Do When We Work Together

In achieving my purpose, I employ a servant leadership methodology. I establish within your organisation, a business leadership and mentor framework utilising proven techniques to:

  • Help define the purpose goals and objectives of your organisation (Why, How, What)
  • Restructure your organisation to meet its purpose
  • Develop recruitment systems to find and secure the best people
  • Establish responsibilities and the delegation of authority in order for you to hold managers accountable
  • Develop good business habits across the organisation (especially amongst you and your management team)
  • Establish regular and structured management meetings that produce measurable outcomes
  • Develop policy’s, systems, processes and procedures
  • Develop effective communication methods and systems across the whole organisation
  • Establish hands-on training in leadership and management for you and the senior management team
  • Identify relevant management tools that can be implemented to improve business effectiveness and performance

The benefits of working with your own Business Mentor

A Business Mentor allows you to ask questions and get the right advice

The biggest benefit of having a business mentor is having someone you can ask questions and get advice. As a new business owner, you are likely to get more advice than you ask for from people like family members, friends and the people who own the store next door. While some of their advice may be sound, your mentor can help you sort out which you should follow while advising you on more complicated business matters that your friends or family would not know how to solve.

A Business Mentor will give you a different perspective to your business

Business mentors can help you look at problems and situations from perspectives that you would not have thought of on your own. For example, as a new business owner, you may have trouble looking at your business through the eyes of a customer, potential investor or government official. Your business mentor, who has dealt with these people often, can help you understand how your business will look to these individuals.

Mentors are not like advisers and consultants, who care only about the business venture. Instead, business mentors help you develop your business skills. For example, if your employees are constantly complaining that they don't understand project directions, your business mentor can work with you to help you improve how you communicate with your staff. This way, you will have a better understanding of how to communicate with your staff both now and in the future.

A Business Mentor helps to improve your key skills

A Business Mentor is someone with whom you can vent and still trust

Owning a business can be stressful and frustrating. As a business owner you'll often need to vent with someone you trust. Business owners cannot vent to their partners, employees or customers without causing instability in the structure of the business. However, once you vent to a mentor, you can often start the process of working with the mentor to solve the cause of your frustration. For example, if lazy employees are plaguing your business, you may need to vent to your mentor before you can think positively enough about the employees in order to develop a plan to motivate them.

A Business Mentor is someone who can help you expand your business network

Business mentors can put you in touch with contacts who can help you make your business more successful. The more networking you do, the more people you meet. And the more people you meet, the greater the odds are that you will have someone in your database who can help you solve business problems. For example, your business mentor may introduce you to another of his mentees, an award-winning recent college grad who is looking for an entry level position in web design. Perhaps you are looking for someone to help you design your new company's website. Thanks to the mentor's contact, your search for a valuable asset may have just become easier.

A Business Mentor assists you to develop methods and strategies behind your business

In addition to simply giving advice and helping improve your personal business skills, business mentors can prepare you with a library of methods and strategies that you can pull from throughout your career as a business owner. They can not only tell you, from experience, how important it is to create a positive environment and boost morale, but they can also give you strategies for doing so. For example, mentors can help you learn strategies for observing employees to see if they are happy at work, dealing with irate customers or handling financial problems.

A Business Mentor becomes a long-lasting business relationship

Although some mentor-mentee relationships are short-lived, if you hit it off with your mentor, you can foster a long-lasting relationship through which you and your mentor can continue to collaborate for the rest of your career. This will give you the consistency and resources you need to maintain a successful business.

A Business Mentor gives you the confidence to make better decisions

Knowing that you have a credible mentor to turn to can give you confidence when facing difficult business situations. Similarly, good mentors will praise you when you have made good decisions. Praise can enable you to see yourself as a wise and experienced business person. Seeing yourself confidently this way will help you stand your ground when you must defend or stand by your business decisions.

A Business Mentor will give you a gentle or strong nudge when needed

Starting a business is difficult, and many business owners face challenges early in the process. However, many business owners go through the same types of struggles. Hearing first-hand from your mentor about her experiences will help you realize that the struggles you are going through now will prepare you to be a better businessperson in the future.

About Your Mentor

John Morrow commenced his career managing Australian businesses more than 30 years ago.

On leaving the Defence Force back in the early 1990s', John pursued a career within the private sector, capitalising on his management and leadership experience. With his tertiary qualifications and training within the Institute of Company Directors, John establish a business mentoring network of current and former CEOs and Managing Directors.

Decades later, John has successfully mentored hundreds of small to medium sized business owners across Australia as well as overseas.

John now lives in Perth, Western Australia with his family and travels extensively working with boards and business owners.

John Morrow

The Support the you will receive



Strategic and business planning, and business structural improvement based on your growth objectives or plan to sell..

Corporate governance advice and compliance with current state and federal laws and regulations. Including requirements for sole traders, partnerships, company’s or family trusts.



Business wide sales and marketing strategies including both online, print media, as well as business to business sales strategies. This may include telemarketing, direct marketing, sales staff training, proposals and tenders. Additionally, the development of sales tools for the collection of metrics and reporting.

Sales and Marketing



Finance and Accounting

Advice and guidance on internal accounting, budgeting and cash flow management. This is to ensure the business is maintaining profitability, through an understanding of Balance Sheets, Profit and Loss reports and well and creditor and debtor reports. Also included is advice on debt and equity financing options.

Human Resource management including, compliance to the relevant Acts; recruiting, employment and termination of staff; performance management of staff and contractors; change management implementation; leadership skills development and communication strategies

Human Resources


Business operating systems, processes and procedures development, improvement and implementation of quality assurance in order to maximize the businesses efficiency and therefor profit

Operations and Business Systems




Discussion / negotiations with business 3rd parties such as legal and accounting services, as well as contractors and other service providers.

Drafting and review of business contracts, leases and agreements with 3rd parties including but not limited to: employment agreements; Heads of Agreement; commercial property leasing; shareholder agreements etc.

Contracts and Agreements


Although it may seem like a simple idea, a sounding board can actually have a myriad of benefits for your business

Sounding Board and Advice


“John provides the advice, stability and outside perspective that I regards as critical in our growth and regional expansion!”

Greg Anderson

Ben Pulham

“John guided us as we changed our shareholding and then worked with us as we built a strategy to grow the business!”

Rudy Labordus

"I've worked with John for over 10 years and I have to say he is one of the most important people in my board. His strategic experience at a board level has helped shape the business over many years"

Mark Robertson

“John has always constantly delivered the right solutions at the right time for our situations as they arise. He is a highly valued member of our team ”

Contact me now



Videos - One Minute Business Tips and Lessons


I was asked about business relationships.

If you intend to be in business long term, then business relationships are very, very important. That relationship is either with suppliers, with customers or other business partners. 

We are all in business, long term role in business for 10, 20 years plus, and people you start with at the bottom tend to be still around in the long term. 

Look after your business partners and they will look after you.


I've been asked recently about video conferencing and what's the best way to manage online teams.

A lot of people still tend to resort to texting and emailing. In reality, when you're managing online teams the most effective ways through video conferencing, if you can see someone, if you can see what they're doing. If you can see how they express themselves, you'll get a far clearer picture as to what's actually going on with their work. 

They'll also get a better understanding of how you're running your job and what you expect of them.Video conferencing is fast. It's easy, it's simple. 

Most people are doing it now, and it's something that will improve the efficiency of your team.


I received a question about revenue streams. Let me tell you, it's very important to have more than just one revenue stream.

Certainly in times of a downturn or a recession, just so you understand is there is five main revenue streams. 

There's some products. There's selling time. Such as in the service, there's leasing products or renting products. There's leasing or renting time by way of subscriptions. And the fifth one is project based, which is a combination of some or all of those initial four.

It's very important that you look at the revenue streams you're currently generating within your business and look at how you can potentially increase revenue by diversifying some of your streams. 

We all have got core streams that we use, but there's always opportunities outside that. It's very important to look at it, it might not work for you, but if you can increase the revenue streams through one of those other models, then you should we should look at it. If you have any questions, just message me

John Morrow

Manager & Directors Pty Ltd

ABN: 43 082 518 778

M: 0407 900 234


Western Australia